- Introduction
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Goals of this course 1 min
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The problems we want to solve 4 min
- How and why stories work
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How stories for presentations work 9 min
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Why stories work 3 min
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Jennifer Aaker: Harnessing the power of stories 20 min
- How to use the pyramid principle
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The pyramid principle 10 min
- Build the story step by step
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Step 1: Pick your medium 3 min
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Step 2: Master the action title 3 min
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Checklist: Perfect action titles
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Step 3: Write the introduction 3 min
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Step 4: Write the pyramidal argumentation 3 min
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Step 5: Make a MECE check 2 min
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Step 6: Dump logic weakeners 3 min
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Step 7: Write the executive summary 3 min
- Wrap-up and completion
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Wrap presentations up with the next step slide 2 min
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Share your feedback 1 min
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Complete course 1 min
Develop a storyline
Learn the concept to create a robust storyline to make your presentation stick
A captivating story can make all the difference in engaging your audience. In our "Develop a storyline" course, you'll learn the power of storytelling and discover frameworks to build better stories. Our step-by-step guidance will help you craft a narrative that captures the attention of your audience and leaves a lasting impression.
Who is your instructor?
Florian Kampfer is a former Global Presentations Lead at EY-Parthenon. He has taught data visualization and presentation skills to teams across the globe, from junior analysts to senior executives. He has a passion for creating and delivering presentations that drive business impact and inspire action.